Saddat,
Here's a link to a case I wrote on a startup that designed smartwatch software. Its acquisition by Google started the Smartwatch Wars. The most important aspect of teaching _process_ in an entrepreneurship case is not in the circumstances or the narrative of the case, but instead in the Teaching Note. Good ones anticipate the flow of the class, and provides both questions (and answers) to allow the professor to achieve the learning objectives solely by questions and exercises, without any lecturing. I _think_ I've done a good job in this case, but I'm happy to send you the Note via direct email so that you can be the judge.
THE SIMM SMARTWATCH AND THE INTERNET OF THINGS: DESIGNING A BUSINESS MODEL
Topics:Business model design; Lean start-up method; Internet of Things
Abstract:Designing a business model for a wearable, internet-connected computer requires an understanding of the market, technology, customers, and competitors. This case describes the circumstances around a start-up in Silicon Valley making products for the Internet of Things, starting with a smartwatch. Yet the company's initial business model was not gaining traction. What new business models should it consider? How should it select among these options? This case has been featured on our website, click to view the article.
Learning objectives:1. Define and apply the concept of a business model. 2. Explore the potential problems for an existing business model. 3. Create alternative business models. 4. Select and defend an improved business model. 5. Determine how to collect evidence to refine a business model.
P.S. On an unrelated thought, if you're conducting a case on entrepreneurial cognition, I recommend that you administer a survey to your students before the class with popular constructs (e.g. OCEAN or improvisation or self-efficiacy), crunch the numbers, and provide the students with their own scores.
Ted Ladd PhD
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Professor of Entrepreneurship and Research Fellow
Hult International Business School
San Francisco | Boston | New York | Ashridge | London | Dubai | Shanghai
Email ted.ladd@hult.edu
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Mobile 307-413-3333