On Behalf of Manisha Vaswani:
đ We're inviting academics, industry leaders, and analytics professionals to contribute chapters to our upcoming book on Advanced Business Analytics for Data-Driven Decision Making.
âšī¸ About the Book:
In today's data-rich environment, businesses must utilize advanced analytics for a competitive edge. Our book, "Data-Driven Decision Making: Advanced Analytics for Business Success," delves into the pivotal role of analytics in steering strategic decisions across key business functions.
đ Key Topics Include:
- Data collection and management
- Predictive and prescriptive analytics
- Applications in marketing, finance, HR, and operations
- AI and machine learning in business analytics
- Real-world case studies on data-driven decision-making
- Tools for transforming data into actionable insights
đ Contributions Wanted:
- Blend theoretical frameworks with real-world case studies
- Provide actionable insights for professionals
- Offer practical applications for students
- Showcase data's impact on strategic, operational, and tactical decisions
đ§ For submission queries, contact
vaswanim@merrimack.edu
The Encyclopedia of Information Science and Technology, Sixth Edition) continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries.
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Dr. Manisha Vaswani, Ph.D.
Assistant Professor of Practice, Entrepreneurship
CHAIR, UCC
Girard School of Business, Merrimack College
Crowe Hall 130
315 Turnpike Street
North Andover, MA 01845
Office: 978-837-5720