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Don Peppers and Steve Blank join GRCME 2025 – registration now open

  • 1.  Don Peppers and Steve Blank join GRCME 2025 – registration now open

    Posted 20 days ago
    Marketing and entrepreneurship legends Don Peppers ("The One-to-One Future") and Steve Blank ("Lean Launchpad") agreed to give a joint fireside chat at this year's Global Research Conference on Marketing and Entrepreneurship at Santa Clara University, Santa Clara, CA, August 4-6.
    GRCME has been at the forefront of entrepreneurial marketing research for almost 40 years. More info about the conference and the registration link can be found on our website. The early bird rate expires May 15.
    In case you have any questions, please feel free to reach out to fabian.eggers@menlo.edu.


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    Fabian Eggers
    Professor of Marketing and Entrepreneurship
    Menlo College
    Atherton CA
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