Dear Colleagues,
We are excited to invite you to our panel symposium on "Entrepreneurial Experimentation: Processes, Logic, and Future Research" at this year's AoM annual meeting.
When and where
Our session has been scheduled for Tuesday, Aug 13, 2024, 8:00 AM - 9:30 AM at Hyatt Regency Chicago in Ogden.
Registration
Please sign up at https://forms.gle/66SQM69RCo2xXgZR8
Organizers:
Yuki Yuan, Imperial College Business School
Erkko Autio, Imperial College Business School
Panelists:
Arnaldo Camuffo, Bocconi University
Dimo Dimov, University of Bath
Teppo Felin, Jon M. Huntsman School of Business, Utah State University
Thomas Zellweger, University of St. Gallen
Abstract:
This panel symposium brings together leading scholars to explore the evolving landscape of entrepreneurial experimentation amid digital transformation and global crises. It aims to deepen understanding of the processes, logics, and outcomes of entrepreneurial experimentation, focusing on micro, meso, and macro levels. The panel discussions will highlight different experimentation logics-effectual, causal, scientific, and design-each providing unique insights into opportunity design and discovery, and the related theoretical perspectives. The symposium will address challenges and opportunities in implementing these logics in uncertain contexts, contributing to a richer discourse on navigating through uncertainty with informed experimentation strategies. The panel will also foster discussions on different approaches to entrepreneurial experimentation, the distinct logics guiding these approaches, and the challenges and opportunities they present in uncertain contexts. Our panelists will contribute a deeper understanding and broader discourse on the evolving landscape of entrepreneurial experimentation, its implications for business pivots, and the art of navigating through a fog of uncertainty. The panel discussion will be forward-looking and exploratory, and we intend the panel symposium to result in an outline for future research in this important area.
Keywords: entrepreneurship, entrepreneurial experimentation, experimentation logic, effectuation, entrepreneurship as science, entrepreneurship as design
Format of the session (90 minutes)
- INTRODUCTION 5 minutes: Introduction to the session by the organisers
- PANEL DISCUSSION 30 minutes (approx. 7 mins for each panellist): Discussion by panellists of their perspective and recent work on entrepreneurial experimentation, concluding with a set of forward-looking research questions.
- ROUNDTABLE 30 minutes: Audience members will be allocated to 4 or 5 tables, each facilitated by a panellist, to discuss one emerging theme within the entrepreneurial experimentation research landscape (e.g., experimentation and learning heuristics, how experiments are embedded in other frameworks, experimentation and digitalisation).
- IDEA SHARING 15 minutes: Each table, led by the facilitator, will share their proposed future research questions and the value of pursuing them.
- CONCLUSION 10 minutes: Organisers will summarise the session, highlighting how we could harness the panel and discussion outcomes for future research on entrepreneurial experimentation.
We look forward to seeing you at the symposium!
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Yuki Yuan
Erkko Autio
Imperial College Business School
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