Greg
I teach a class in entrepreneurship and use the BMC. But I believe that the approach is best used for most ventures to test whether an idea is a viable business opportunity. Therefore I put the BMC in context of a venturing process moving from Idea to Opportunity to Funding and operations. This gives me the framework to go over the elements outside of the BMC, including legal structure, staffing, funding alternatives, growth issues and the like. I start with a few sessions on entrepreneurial thinking, explain the framework, then do the lean startup using Udacity, then add in the rest of the material. Call or email if I can be of assistance.
Don
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Don Goeltz
Holy Family University
New Hope PA
(215) 862-9853
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Original Message:
Sent: 08-08-2018 09:44
From: Greg Fisher
Subject: Using Business Model Canvas to Teach Venture Planning
I am assisting a colleague who has a great deal of entrepreneurial experience yet he has limited teaching experience. He is teaching a venture planning class for the first time this semester. He is drawn to use the Business Model Canvas as a foundational tool to teach and discuss venture planning, essentially spending a class or two on each component of the canvas with the end goal that each student or team develop a Business Model Canvas and elaborates it into a pitch deck for a new venture.
Becuase my colleague is new to teaching, he is interested if anyone has done something similar? If you have would you be willing to share any materials - the syllabus, slides, exercises etc.
I realize some people treat teaching materials as proprietary, but I am hoping that some people might be inclined to share materials and help others learn from their prior experience.
If you have done something similar and are willing to share experiences and/or materials (the syllabus, slides, exercises etc.) please send me an email at
fisherg@indiana.edu. Thanks in advance to all those willing to help out.
KInd regards,
Greg
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Greg Fisher
Larry and Barbara Sharpf Professor of Entrepreneurship
Associate Professor
Kelley School of Business
Indiana University
Field Editor: Journal of Business Venturing
Phone: (812) 855-2763