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Using Business Model Canvas to Teach Venture Planning

  • 1.  Using Business Model Canvas to Teach Venture Planning

    Posted 08-08-2018 10:17
    I am assisting a colleague who has a great deal of entrepreneurial experience yet he has limited teaching experience. He is teaching a venture planning class for the first time this semester. He is drawn to use the Business Model Canvas as a foundational tool to teach and discuss venture planning, essentially spending a class or two on each component of the canvas with the end goal that each student or team develop a Business Model Canvas and elaborates it into a pitch deck for a new venture.   

    Becuase my colleague is new to teaching, he is interested if anyone has done something similar? If you have would you be willing to share any materials - the syllabus, slides, exercises etc. 

    I realize some people treat teaching materials as proprietary, but I am hoping that some people might be inclined to share materials and help others learn from their prior experience. 

    If you have done something similar and are willing to share experiences and/or materials (the syllabus, slides, exercises etc.) please send me an email at fisherg@indiana.edu. Thanks in advance to all those willing to help out. 

    KInd regards, 

    Greg Fisher
    Larry and Barbara Sharpf Professor of Entrepreneurship
    Associate Professor 
    Kelley School of Business 
    Indiana University

    Field Editor: Journal of Business Venturing

    Phone: (812) 855-2763

  • 2.  RE: Using Business Model Canvas to Teach Venture Planning

    Posted 08-08-2018 10:41

    I recommend using the "disciplined entrepreneurship" approach. Please see the link below for more information about the textbook, the workbook, the canvas and some other materials.

    There is a shared Dropbox folder that has plenty of materials including sample syllabus, slides,etc. If your colleague is interested, I can ask the administrator to add him to that folder.

  • 3.  RE: Using Business Model Canvas to Teach Venture Planning

    Posted 08-09-2018 10:04
    I used BMC for my undergraduate business planning course and it worked quite well. I loosely followed the structure used by Peter Thiel and Steve Blank. Below are online materials available. It should be quite fun for a practitioner turned academic!

    Notes Essays-Peter Thiel's CS183: Startup-Stanford, Spring 2012
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    Notes Essays-Peter Thiel's CS183: Startup-Stanford, Spring 2012
    Update: Peter and I have written a book, based on these notes. Zero to One is a #1 NYT Bestseller, with more...
    View this on Blakemasters >

    How to Build a Startup | Udacity
    Udacity remove preview
    How to Build a Startup | Udacity
    Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.
    View this on Udacity >

    Shawna Chen
    Brock University

  • 4.  RE: Using Business Model Canvas to Teach Venture Planning

    Posted 08-10-2018 14:57

    Hi Greg,

    there are additional tools that complement the business model canvas, lean start-up and disciplined entrepreneurship approaches & frameworks in key ways:

    John Mullins has written the New Business Roadtest, which I find very practical, and I have co-authored "Where to Play", a book & framework for identifying your market opportunities, their value and for developing an agile DNA in your venture, as many ventures will need to pivot to another market over time. You can find out more at www.wheretoplay.co, incl. slides, cases, videos etc. There is also a free MOOC on EdX.

    hope that helps,



  • 5.  RE: Using Business Model Canvas to Teach Venture Planning

    Posted 08-13-2018 09:40

    I teach a class in entrepreneurship and use the BMC. But I believe that the approach is best used for most ventures to test whether an idea is a viable business opportunity. Therefore I put the BMC in context of a venturing process moving from Idea to Opportunity to Funding and operations. This gives me the framework to go over the elements outside of the BMC, including legal structure, staffing, funding alternatives, growth issues and the like. I start with a few sessions on entrepreneurial thinking, explain the framework, then do the lean startup using Udacity, then add in the rest of the material. Call or email if I can be of assistance.


    Don Goeltz
    Holy Family University
    New Hope PA
    (215) 862-9853