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Ideas for core text and case studies for a new module: New Firm Growth

  • 1.  Ideas for core text and case studies for a new module: New Firm Growth

    Posted 25 days ago
    Dear All,

    I have been given responsibility to develop a new course for our MBA programme, an elective module run over 1 week (5 days) in March 2019.

    The course is called: Entrepreneurship - New Firm Growth, and I am struggling to find the textbook for it.

    I have come across the book by Per Davidsson and Johan Wiklund  -  New Perspectives on Firm Growth, but despite it being a collection of wonderful / well-cited / thought provoking articles, I feel that it will be a very heavy book to use with the practically oriented MBAs and be read in 1 week.

    Might anyone, who is teaching Firm Growth, recommend me an alternative textbook, and any potential case studies that might be good to use with a multicultural cohort of MBA students? Also, can anyone share their syllabus focused around small firm growth?

    Thank you in advance

    ------------------------------
    Dr Natalia Vershinina
    University of Birmingham
    Edgbaston, Birmingham, UK
    +44 1214148062
    n.a.vershinina@bham.ac.uk
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  • 2.  RE: Ideas for core text and case studies for a new module: New Firm Growth

    Posted 18 days ago
    Hi Natalia,

    Below are some links to cases in the USC Greif Entrepreneurship Case Collection that might be appropriate for your course. They are available through HBSP and The Case Centre.

    Best,
    Helena

    Restaurants on the Run: A Founder's Journey
    Hive Lighting: The Green Solution for Hollywood
    Business Models and Fashion Models: Covetella Plans for Growth
    Go Fit Burger: Selling the Sizzle
    Bratwurst, Beer and Business: Planning for Growth at Wurstkuche
    https://hbsp.harvard.edu/product/SCG526-PDF-ENG
    Mindshare LA: Is this a Business...Or is this a Project?
     


    ------------------------------
    Helena Yli-Renko
    University of Southern California
    Los Angeles CA
    (310) 567-8598
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  • 3.  RE: Ideas for core text and case studies for a new module: New Firm Growth

    Posted 17 days ago
    Hi Natalia.

    Attached are two syllabi for an Entrepreneurial Growth course -- one for MBA and one for EMBA.  Good luck with it!

    ...Charlene Zietsma

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    Charlene Zietsma
    Associate Professor
    Penn State University
    University Park PA
    (814) 865-2643
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