Digital technology has profoundly reshaped global business. Not only has it accelerated the process of firm internationalization but also facilitated inter-firm cross-border cooperation. However, for the global top 100 digital multinationals, only 41% of their total assets are located overseas, compared with 65% for traditional multinationals, showing a considerable difference between these two groups. In terms of sales, 73% of digital multinationals' sales are overseas, compared with 64% for traditional multinationals. Furthermore, technological competition has intensified across national boundaries. However, the increasing geopolitical tensions and the rise of nationalism have led many countries to restrict the use of digital technology, thereby limiting the flow of information and cross-border business activities.
With the Covid-19 Pandemic and its impact on business digital transformation, companies face new opportunities and challenges in the global arena. How can they deal with the precarious changes and achieve sustainable international growth? What are the characteristics of effective business models in today's global business environment? These issues will be extensively discussed during the 5th ECUST & USF International Conference to be held virtually on June 12-13, 2021 (North America Pacific Standard Time: June 11-12). The Conference will provide a platform to exchange views on various business challenges and solutions in today's environment. During the two-day conference, there will be a variety of sessions/activities, including keynote speeches, academic and industry dialogues, an education leaders' forum, regular and special paper sessions, etc. We sincerely welcome scholars, education leaders, industry executives, entrepreneurs, and policymakers to participate in our discussions.
The Conference is dedicated to providing a platform for participants to communicate with each other. All topics on global business are welcome, particularly those focusing on the impact of digital transformation and COVID-19.
Keynote Speeches sponsored by AIB Asia-Pacific Chapter
Marjorie A. Lyles Florida International University
J.T. Li Hong Kong University of Science and Technology
Tieju Ma Dean of School of Business, ECUST
Charles Moses Dean of School of Management, USF
Martin Lockett Dean of Nottingham University Business School China,
Kathryn Graddy Dean of International Business School, Brandeis University
Executive Panel Keynote Speaker
Dantley Davis Chief Design Officer, Twitter
Brett Bonthron VP of Innovation, Salesforce
(To be announced) Managing Director, Tencent
English Panel: CSR in Digital Societies: A Cross-cultural Comparison
Liang Wang Associate Professor of strategy
Associate Director, China Business Studies Initiative
School of Management, University of San Francisco, USA
Co-editor of Journal of Business Ethics Special issue "Co-
evolution of Strategy, Innovation and Ethics: The China
Story and Beyond"
Jonathan P Allen Professor of digital innovation
Author of "Digital Entrepreneurship" and "Technology and
Inequality: Concentrated Wealth in a Digital World"
Peter Ping Li Li Dak Sum Chair Professor in International Business
Nottingham University Business School China
Professor of Chinese Business Studies
Copenhagen Business School, Denmark
China Business Studies Initiative
University of San Francisco, USA
Peter Hofman Professor of Corporate Social Responsibility & Corporate
Ying Lowrey Professor of Economics, Emerita
School of Social Sciences, Tsinghua University, China
Academic Committee Member of Ali-Research Institute
Author of "The Alibaba Way"
Abstracts & Panel Proposals
This Conference includes both Chinese and English sessions. We invite participants to submit papers or abstracts or panel proposals, preferably related to the conference theme. For abstract submissions, you will need to provide a ONE-page extended summary (Chinese or English) addressing the following and other related issues:
☐ Research Purpose
☐ Research Design/Research Methods
☐ Research Findings
☐ Practical Inspiration
Panel proposals must be submitted by the panel chair. All panel proposals must include:
Please note that the panel sessions will be scheduled in parallel in the afternoons of June 12th and 13th (China Time).
Opportunity to publish articles in the SSCI listed journal Business Horizons:
The conference will recommend high-quality full conference papers to Business Horizons for potential publication.
Business Horizons (Impact factor is 3.444, 59/147 in Business) publishes original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues, problems, or opportunities and recommending means to address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience. Here is a link to the guide for authors: https://www.elsevier.com/journals/business-horizons/0007-6813/guide-for-authors
Opportunity for PhD students in International Business to Compete for Best Dissertation Proposal Award
Sponsored by Nottingham University Business School China and supported by AIB Asia Pacific Chapter, the conference calls for the eligible PhD students to submit their PhD dissertation proposals and will confer up to two awards of RMB 6,000 each.
The target doctoral students should conduct their PhD study in the area of international strategy of emerging market firms and are enrolled in a PhD program for no more than 3 years. They should be active AIB members at the time of proposal submission to the conference.
Proposals are to be submitted with the subject "Best PhD Dissertation Proposal Award" to email@example.com. The proposal materials should include the following items and can be in English or Chinese as specified below.
The submission deadline is May 10, 2021. The evaluation will be conducted by well-established English-Chinese bilingual IB scholars. Notification of the awards will be made during the conference.
The awardees need to acknowledge in their theses (when finished) that their proposals won the award at the fifth ECUST-USF conference co-sponsored by Nottingham University Business School China and AIB Asia Pacific Chapter.
Opportunity to publish at Asian Case Research Journal
The conference will collaborate with Asian Case Research Journal for its special issue of "Exploring New Business Practices in the Era of COVID-19 Pandemic", which focuses on Chinese company cases (so non-Chinese company cases will not be considered in this special issue). For the qualified cases accepted by this conference, we will recommend them to Asian Case Research Journal (but the journal will make its final decision). We will also invite the Editor-in-chief of Asian Case Research Journal to host a workshop at the conference to discuss with the accepted case authors on the case writing and revision for this special issue. Please see "Call-For-Cases" below for detailed information of the special issue.
Conference Date: June 12-13, 2021, China Time; June 11-12, 2021 US Pacific Standard Time
Deadline for submission of abstracts, papers & cases: May 10, 2021
Deadline for conference registration: May 30, 2021
Please fill out the following registration form and send it to: firstname.lastname@example.org。
□ June 12th □ June 13th
□ June 11th □ June 12th
Due to the pandemic, the conference will be held in hybrid mode. We will waive the conference registration fee for online attendees.
Please send your submissions to the following Email：email@example.com
For inquiries and questions about the conference, please contact the conference organizer via the above email.
East China University of Science and Technology (ECUST)
University of San Francisco (USF)
University of Nottingham Ningbo China
University of San Francisco
Program and Organizing Committee Chairs
Bing Wu ECUST
Conference Planning Committee (Alphabetical order by last name)
Cleveland State University
Renmin University of China
Shanghai University of Finance and Economics
South China University of Technology
Hong Kong Baptist University
Peter Ping Li
Sun Yat-sen University
University of International Business and Economics
Jane W. Lu
City University of Hong Kong
University of Chinese Academy of Sciences
Journal of Foreign Economies and Management
Foreign Economic and Trade University
Zhejiang Gongshang University
Shanghai Jiaotong University
University of Sydney
Business Management Journal
Conference Organizing Committee Members
Jonathan P. Allen
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