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CfP [5th ECUST-USF conference] Global Business in the Digital Age and Post-COVID-19, Shanghai/virtual, June 12-13, 2021

  • 1.  CfP [5th ECUST-USF conference] Global Business in the Digital Age and Post-COVID-19, Shanghai/virtual, June 12-13, 2021

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    5th International Conference
    East China University of Science & Technology - University of San Francisco
    Global Business in the Digital Age and Post-COVID-19 
    Date: June 12-13, 2021, China Time; June 11-12, 2021, US Pacific Standard Time
      Virtual Conference
    Location: School of Business, East China University of Science and Technology, Shanghai

    Digital technology has profoundly reshaped global business. Not only has it accelerated the process of firm internationalization but also facilitated inter-firm cross-border cooperation. However, for the global top 100 digital multinationals, only 41% of their total assets are located overseas, compared with 65% for traditional multinationals, showing a considerable difference between these two groups. In terms of sales, 73% of digital multinationals' sales are overseas, compared with 64% for traditional multinationals. Furthermore, technological competition has intensified across national boundaries. However, the increasing geopolitical tensions and the rise of nationalism have led many countries to restrict the use of digital technology, thereby limiting the flow of information and cross-border business activities. 

    With the Covid-19 Pandemic and its impact on business digital transformation, companies face new opportunities and challenges in the global arena. How can they deal with the precarious changes and achieve sustainable international growth? What are the characteristics of effective business models in today's global business environment? These issues will be extensively discussed during the 5th ECUST & USF International Conference to be held virtually on June 12-13, 2021 (North America Pacific Standard Time: June 11-12). The Conference will provide a platform to exchange views on various business challenges and solutions in today's environment. During the two-day conference, there will be a variety of sessions/activities, including keynote speeches, academic and industry dialogues, an education leaders' forum, regular and special paper sessions, etc. We sincerely welcome scholars, education leaders, industry executives, entrepreneurs, and policymakers to participate in our discussions.  


    Conference Topic

    The Conference is dedicated to providing a platform for participants to communicate with each other. All topics on global business are welcome, particularly those focusing on the impact of digital transformation and COVID-19. 



    Keynote Speeches sponsored by AIB Asia-Pacific Chapter

    Marjorie A. Lyles           Florida International University

    J.T. Li                              Hong Kong University of Science and Technology  


    Deans' Panel

            Tieju Ma                          Dean of School of Business, ECUST

            Charles Moses                 Dean of School of Management, USF

            Martin Lockett                 Dean of Nottingham University Business School China,


            Kathryn Graddy               Dean of International Business School, Brandeis University


    Executive Panel Keynote Speaker

            Dantley Davis                 Chief Design Officer, Twitter 

            Brett Bonthron                 VP of Innovation, Salesforce

            (To be announced)           Managing Director, Tencent


    English Panel: CSR in Digital Societies: A Cross-cultural Comparison

    Liang Wang                      Associate Professor of strategy

    Associate Director, China Business Studies Initiative

    School of Management, University of San Francisco, USA

    Co-editor of Journal of Business Ethics Special issue "Co-

    evolution of Strategy, Innovation and Ethics: The China

    Story and Beyond"

    Jonathan P Allen               Professor of digital innovation

    School of Management, University of San Francisco, USA

    Author of "Digital Entrepreneurship" and "Technology and

    Inequality: Concentrated Wealth in a Digital World"

    Peter Ping Li                     Li Dak Sum Chair Professor in International Business

    Nottingham University Business School China

    Professor of Chinese Business Studies

    Copenhagen Business School, Denmark

    Research Fellow

    China Business Studies Initiative

    University of San Francisco, USA

    Peter Hofman                   Professor of Corporate Social Responsibility & Corporate


    Nottingham University Business School China

    Ying Lowrey                    Professor of Economics, Emerita

    School of Social Sciences, Tsinghua University, China

    Academic Committee Member of Ali-Research Institute

    Author of "The Alibaba Way"

    Abstracts & Panel Proposals 

    This Conference includes both Chinese and English sessions. We invite participants to submit papers or abstracts or panel proposals, preferably related to the conference theme. For abstract submissions, you will need to provide a ONE-page extended summary (Chinese or English) addressing the following and other related issues:

    ☐ Research Purpose

    ☐ Research Design/Research Methods

    ☐ Research Findings

    ☐ Limitations/Recommendations

    ☐ Practical Inspiration

    Panel proposals must be submitted by the panel chair. All panel proposals must include:

    • A Title Page that includes the panel name, the session format (e.g., pro and con debate, roundtable discussion etc.) and the panel participants.
    • The name, affiliation, email address, and role of each participant in the panel (chair, other panelists). All panelists listed in the submission must appear and present at the conference. Each panel must specify a chair.
    • An overview of the main issue(s) addressed or arguments to be made in the panel.
    • Copies of emails or letters from each participant stating they agree to participate in the panel if the proposal is accepted.

    Please note that the panel sessions will be scheduled in parallel in the afternoons of June 12th and 13th (China Time).


    Opportunity to publish articles in the SSCI listed journal Business Horizons

    The conference will recommend high-quality full conference papers to Business Horizons for potential publication.

    Business Horizons (Impact factor is 3.444, 59/147 in Business) publishes original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues, problems, or opportunities and recommending means to address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience.  Here is a link to the guide for authors: https://www.elsevier.com/journals/business-horizons/0007-6813/guide-for-authors


    Opportunity for PhD students in International Business to Compete for Best Dissertation Proposal Award

    Sponsored by Nottingham University Business School China and supported by AIB Asia Pacific Chapter, the conference calls for the eligible PhD students to submit their PhD dissertation proposals and will confer up to two awards of RMB 6,000 each.

    • Eligibility

    The target doctoral students should conduct their PhD study in the area of international strategy of emerging market firms and are enrolled in a PhD program for no more than 3 years. They should be active AIB members at the time of proposal submission to the conference.

    • Submission Guidelines

    Proposals are to be submitted with the subject "Best PhD Dissertation Proposal Award" to ecust_usf_meeting@126.com. The proposal materials should include the following items and can be in English or Chinese as specified below.

    1. Cover sheet (English)
    2. Dissertation title
    3. Student name
    4. Institution
    5. Dissertation supervisor
    6. PhD enrollment and expected completion dates
    7. Summary of the Proposal (no more than 500 words in English)
    8. Dissertation Proposal of up to 10 pages, single spaced with the following items (English or Chinese)
    9. Specific research questions, review of the relevant literature, and potential contributions
    10. Research design including data collection and analytical methods
    11. References
    12. Research schedule
    13. CV (English or Chinese)
    14. A recommendation letter (English or Chinese) from the PhD supervisor in support of the proposal. This letter should be emailed to ecust_usf_meeting@126.com directly by the supervisor. It should include a statement of the student's stage of completion in the PhD program, verification of the dissertation proposal, and comments on the potential quality and contributions of the dissertation.
    • Timetable and evaluation

    The submission deadline is May 10, 2021. The evaluation will be conducted by well-established English-Chinese bilingual IB scholars. Notification of the awards will be made during the conference.

    • Acknowledgement

    The awardees need to acknowledge in their theses (when finished) that their proposals won the award at the fifth ECUST-USF conference co-sponsored by Nottingham University Business School China and AIB Asia Pacific Chapter.


    Opportunity to publish at Asian Case Research Journal

          The conference will collaborate with Asian Case Research Journal for its special issue of "Exploring New Business Practices in the Era of COVID-19 Pandemic", which focuses on Chinese company cases (so non-Chinese company cases will not be considered in this special issue). For the qualified cases accepted by this conference, we will recommend them to Asian Case Research Journal (but the journal will make its final decision). We will also invite the Editor-in-chief of Asian Case Research Journal to host a workshop at the conference to discuss with the accepted case authors on the case writing and revision for this special issue. Please see "Call-For-Cases" below for detailed information of the special issue.  


    Important Dates

      Conference Date: June 12-13, 2021, China Time; June 11-12, 2021 US Pacific Standard Time

        Deadline for submission of abstracts, papers & cases: May 10, 2021

        Deadline for conference registration: May 30, 2021

    Conference Registration

    Please fill out the following registration form and send it to: ecust_usf_meeting@126.com








    Attending Date

    China Time:

    □ June 12th  June 13th

    U.S. time:

    □ June 11th  June 12th






    Registration Fee

          Due to the pandemic, the conference will be held in hybrid mode. We will waive the conference registration fee for online attendees.

    Contact Info

            Please send your submissions to the following Email:ecust_usf_meeting@126.com


            For inquiries and questions about the conference, please contact the conference organizer via the above email.


    Conference Chairs

    Haifeng Yan  

    East China University of Science and Technology (ECUST)

    Xiaohua Yang

    University of San Francisco (USF)

    Lei Li                         

    University of Nottingham Ningbo China

    Roger Chen

    University of San Francisco

    Program and Organizing Committee Chairs

    Bing Wu                       ECUST 


    Conference Planning Committee (Alphabetical order by last name)

    Limin Chen

    Wuhan University

    Roger Chen

    University of San Francisco

    Taotao Chen

    Tsinghua University

    Ping Deng

    Cleveland State University

    Ziliang Deng

    Renmin University of China

    Gloria Ge

    Griffith University

    Xiaogang He

    Shanghai University of Finance and Economics

    Manli Huang

    South China University of Technology

    Donghong Li

    Tsinghua University

    Ji Li

    Hong Kong Baptist University

    Peter Ping Li

    University of Nottingham Ningbo China

    Weiwen Li

    Sun Yat-sen University

    Yu Li

    University of International Business and Economics

    Jane W. Lu

    City University of Hong Kong

    Ping Lv

    University of Chinese Academy of Sciences

    Chengyu Song

    Journal of Foreign Economies and Management

    Xinbo Sun      

    Northeastern University

    Yimin Wang

    Shandong University

    Yonggui Wang

    Foreign Economic and Trade University

    Liqun Wei

    Hong Kong Baptist University

    William Wei

    McVan University

    Bing Wu


    Jianfeng Wu

    University of International Business and Economics

    Jianzu Wu

    Lanzhou University 

    Xianming Wu

    Wuhan University

    Xiaoyun Wu

    Nankai University

    Guopeng Xiang

    Zhejiang Gongshang University

    Hongming Xie

    Guangzhou University

    Luqun Xie

    Shanghai Jiaotong University

    Zhenzhen Xie

    Tsinghua University

    Hui Xu

    Nankai University

    Xiaojun Xu

    Fudan University

    Gracy(J.Y.) Yang

    University of Sydney

    Guangyu Ye

    South China University of Technology

    Changjun Yi

    HuaQiao University

    Gangfeng Zhang

    Zhejiang University   

    Xiao Zhang

    Nanjing University

    Qinqin Zheng

    Fudan University

    Changhui Zhou

    Peking University

    Jun Zhou

    Soochow University

    Wenbin Zhou

    Business Management Journal


    Conference Organizing Committee Members

    Xiaodi Lu


    Tianlin Shi


    Wanyuan Mao


    Qihu Wang


    Qiong Wu


    Molin Wang


    Mu Tian


    Cong Su


    Lingshuang Kong


    Liang Wang


    Gleb Nikitenko


    Jonathan P. Allen


    John Gonzales



    Liang Wang
    Associate Professor
    University of San Francisco
    San Francisco CA


    2021 ECUST USF CFP 0416.pdf   763 KB 1 version