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AOM PDW on How to Run Field Experiments with Firms

  • 1.  AOM PDW on How to Run Field Experiments with Firms

    Posted 07-30-2021 00:15

    Strategy and Innovation Field Experiments: 

    How to Design and Run Experiments with Firms (Session 665)

    Sunday, August 1st

    4-6:30pm EDT

    Link to session: https://2021.aom.org/meetings/virtual/vtrWAmHrN5gfTnTSA



    • Charlotte Blank (Maritz)
    • Eva Guinan (Harvard Medical School)
    • Hyunjin Kim (INSEAD)
    • Rembrand Koning (Harvard Business School)
    • Karim Lakhani (Harvard Business School)
    • Grace Lee (AES)
    • Lamar Pierce (Olin Business School at Washington University)
    • Nina Teng (London Business School)

    In this PDW, participants will receive practical insights on how to design and run field experiments with companies for strategy and innovation research. The workshop will consist of two parts: (1) a panel of 4 scholars in dialogue with 4 representatives from firms they have successfully collaborated with on their experiences and insights; (2) a 30-minute moderated Q&A session where participants can receive feedback and advice on challenges that they are experiencing in collaborating with companies. By providing scholars with insights on how to collaborate on field experiments with firms and building connections between researchers who are interested in running experiments, this PDW aims to build and grow a community around field experimental research in strategy.

    We hope you can join us! Please feel free to reach out with any questions. 

    Hyunjin Kim (hyunjin.kim@insead.edu)

    Rem Koning (rkoning@hbs.edu

    Hyunjin Kim

    INSEAD - The Business School for the World ®

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