Discussion: View Thread

Entrepreneurship in the Creative Industries - resources

  • 1.  Entrepreneurship in the Creative Industries - resources

    Posted 06-14-2020 13:41
    Hello everyone,

    Would any of you teaching entrepreneurship for non-business majors such as music, performing arts etc., be able to share some resources for teaching a course in Entrepreneurship in the Creative Industries?

    Some suggestions on books and/or readings would be greatly appreciated.

    best regards,

  • 2.  RE: Entrepreneurship in the Creative Industries - resources

    Posted 06-15-2020 13:36
    Hi Raja,
    We have 50 courses across campus blended with entrepreneurship. Creative Cross-Disciplinary Entrepreneurship: A Practical Guide (Palgrave Macmillan) would be a good starting point and has syllabi, etc. Feel free to contact me for more assistance.
    Dianne Welsh


    Dianne H.B. Welsh, PhD, SPHR, RP®
    Hayes Distinguished Professor of Entrepreneurship 

    UNC Board of Governors  2019 Teaching Award  Winner 

    Founding Director, Entrepreneurship Cross-Disciplinary Program
    Founder and Inaugural Director 2009-2011, North Carolina Entrepreneurship Center

    Past Chair, Technology & Innovation Management, Academy of Management  and Fellow, USASBE, SBI, FFI, Pan-Pacific Business Association 

    Fulbright-Hall Distinguished Chair for Entrepreneurship in Central Europe, WU (Vienna University of Economics and Business) 2015

    Bryan School of Business & Economics
    The University of North Carolina at Greensboro
    #328 Bryan Building
    P.O. Box 26170, 516 Stirling Street
    Greensboro, NC 27402-6170
    Phone: 336-256-8507 Fax: 336-334-5580 
    dhwelsh@uncg.edu (best means to contact)

    http://entrepreneurship.uncg.edu  Winner of 7 national and international awards  



  • 3.  RE: Entrepreneurship in the Creative Industries - resources

    Posted 06-15-2020 13:56

    I suggest using the Disciplined Entrepreneurship approach. There is a book, a workbook, a toolbox and tons of good videos on Youtube: https://www.d-eship.com/

    If you like a syllabus, I would be happy to share it with you.


  • 4.  RE: Entrepreneurship in the Creative Industries - resources

    Posted 06-16-2020 12:47

    I teach a course on Entrepreneurship in music, but use resources focused on the creative industries in general. There is a society of Arts Entrepreneurship Educators who've done a fair amount of work in this arena too, and I'm happy to put you in touch if you'd like. Also more than willing to pass along resources. I teach my students about effectuation, and use a revised version of the business model canvas focused on Arts & Culture organizations to help them chart out a reasonable value proposition. Happy to send along a syllabus or talk directly.

    Jeremy Peters
    Wayne State University
    (313) 577-6007