Join us for laughs and wisdom in Proseminar Episode 22 - Olivier Chatain from HEC Paris:
"What does it mean to write better? To me, it means you keep the attention of the reader... and you have to assume that they just had a stroke... they vaguely remember the paragraph before, and they have some expectation of the paragraph that's coming, and that's all they have in their brain... Your reader has just had a bad night."
Professor Richard Makadok
Brock Family Chair in Strategic Management
Krannert School of Management
"It is better to fail in originality than to succeed in imitation."
-- Herman Melville
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